One sale does not an expert make, and I fully know and admit that. But today I wanted to write this post so I can refer to it next time I want to hold a yard sale, and so anyone who has been previously intimidated by such adventurescan learn from our successes and failures. I feel like this past weekend taught me many things about what worked and what didn't in terms of what leads to a successful sale. Here's the list of 25 things I learned. {It's a bit long, but each one was important to me.}
1.
Start prepping early. I started cleaning out our house three months before the sale, and although we continued to add items clear up until the week of the sale, the bulk of the finding-items-to-sell work was done
weeks in advance. This kept me from stressing out the week of the sale.
2.
Price as you go. As I cleaned out every single drawer, closet, cabinet, and cranny of our home, I immediately put price stickers on the items going in the sale. This also saved me
incredible amounts of time the week of the sale, because all that work was already done. {Some things did have to be repriced, because not every surface material was created to house a sticker for weeks on end, and we lost a few along the way. But the bulk of the work was done.}
3.
Sell some good stuff. Some sales {as you know...you've probably been to them!} are clearly a dumpster labeled with stickers. It's obvious some people sell their worn out junk that they don't want - and probably nobody else does either. I think one of the things that led to the success of our sale was having a significant amount of good stuff. Much of what we sold {and the same went for my mother-in-law} came from simple excess in our homes.
4.
Don't underestimate the "junk" that still sells. We had a cracked crock pot that I wanted throw away, but Ryan convinced me to put it in our sale. He said maybe somebody had that same crock pot, but maybe the heating unit wasn't working, and they could combine our good heating unit with their good crock. Or maybe somebody knew how to repair the crock. Amazingly enough, it sold. {We did put a sticker on it explaining it was cracked.} And there were other piddly things that I threw in on a whim...that sold. It shocked me that people would want some of it, but they did.
5.
Make little gift packs. Rather than pricing out every single little trinket, I made some gift packs that sold really well. I used different size storage baggies and grouped like items together and sold them as a pack. It saved me time from laying out individual things.
6.
Location is everything. I had learned from other people's previous attempts that sales at our home are not successful. We are not in a prominent enough location to draw in traffic, regardless of where we advertise or how many signs we put up. For this sale, we took our stuff to Ryan's mom's rental house in Greentown. The house was just off the highway and had great visibility. ALSO - the house was near a parking lot that made it easy for our shoppers to get in and out safely and easily.
7.
Timing is everything. We held our sale as part of the community sale weekend, so there were people in town
looking for sales, and we were able to benefit from the sales going on around the community. The official sale day for the community was Saturday only, but we did our sale Friday and Saturday, and Friday was by far a bigger day for us. It was a strange thing to benefit both from the fact that there WERE other sales happening and the fact that we were AHEAD of some of those sales.
8.
Weather is everything. You can't control this one, but it really does affect a sale. Our Friday was stunning. It was warm and sunny and people generally wanted to be outside, probably because they know there aren't many days like that left in this year. It wasn't too hot, too windy, too anything. Saturday, we encountered some sprinkles, and during the hours that the rain was most threatening, the crowds were smallest. People don't want to walk around in rain, and you can't blame them.
9.
Organize the thing!! I drove past a sale that started even before ours did, and I got hives just looking at it from my car. Tables were tight together, they were obviously packed form side to side, and I had no idea how shoppers would find ANYTHING in there. I spent the entire day prior to our sale sorting through every box we had, dividing every item into categories, and then I made signs for the categories. I figure stores organize their merchandise in categories for a reason, so why shouldn't garage sales? We had SO MANY COMPLIMENTS throughout the weekend from people who appreciated the organization and got a kick out of the fun signs I made. It helped them calm down, find what they needed, and have a fun shopping experience, and they seemed to really like it.
10.
Presentation. We borrowed long tables from Ryan's mom's church, and we borrowed clothing racks from a friend of her family. Both were HUGE helps. We were able to spread out the sale throughout the entire yard and give people plenty of room to browse. We had the items displayed by category on the tables, so people could skip sections they weren't interested in. AND we learned that we sold things better when they were up in full view of the people {aka hanging clothes sold better than folded clothes and we sold more shoes when we put them ON a table rather than UNDER a table}.
11.
Some people will rummage. Even though I was adamant about having every single item out on display, we had some friends drop off items that were unmarked in boxes. I didn't have time to price their stuff or space to display it all, but I learned some people are undaunted by rummaging through boxes, so it was okay to have the boxes there for those who wanted to do that. {MOST did not want to go to that trouble, but some did.}
12.
Multi-family helps. We heard multiple people asking if we knew which other sales in town were BIG sales. It did seem to draw folks in that we had a lot of stuff. We ended up having a three family sale, and we had a WIDE variety of items between the three families. We did not have any kid stuff at ours, and we had some people who were looking for that specifically, but overall, it didn't seem to hurt us that we didn't have kids' stuff. {But if you can find someone selling baby/kid clothing, accessories, toys, etc. that can be a huge selling point!}
13.
GET HELP. We had three "full time" employees at our sale, and then my mom was there for a big chunk of the time too. Next time I might make sure we have even more people on hand. You need one person to run the cash box and watch it like a hawk when it's not in use. And sometimes in a rush, it's helpful to have a second person there to sort prices between families {we had to divide the spoils, so that was an extra step for us} and bag the stuff. If you have heavy stuff, it's important to have someone to help lift it - and it's nice to have someone to help customers carry big piles to their cars. And then it's good to have "security detail" since yes, there are people who steal from yard sales. {We had a few.} Unless your sale is small, it's not good to try to run it entirely on your own. {Besides, you need to get food and go to the bathroom sometime!!}
14.
Refresh and replenish. On the busiest day, I spent most of my time, walking from front to back, straightening things up, bringing out new things to fill in holes left by things that had sold {yes, we had so much stuff it wasn't all out at once}, and sometimes just scoot things from one side of a table to another. It helped people see things they hadn't seen before. I refolded shirts, pulled new things to the front, and took away entire categories as they sold out. Some people came back to our sale for a second time and commented that they saw things they never saw the first time - because I moved it all around and spruced it up.
15.
People come early and show up late. Personally, I do not understand it, because I am a rule follower. If a sale starts or ends at a certain time, I would not DREAM of going outside those boundaries. But on Saturday, we had people show up early {who seemed irritated that we were still setting up} and we also had people come as we were boxing up the leftovers {a half hour after the close of the sale} asking us to unbox and cut deals. These things are not wrong, but it's good to have a plan in place to know how you want to handle them.
16.
People will be mean. It's another thing I do not understand. It's a YARD SALE. It's not a life or death thing. But as I told you in my story yesterday, I would have cried over some of my first people on Friday if I'd had time. They were rude and pushy. We finally learned by the end of the weekend, Ryan needed to handle the rude people. So know that they will happen - and be prepared to have someone there to handle that.
17.
Know ahead of time when to be firm on price. Part of the reason I had a problem with mean people was that they wanted to negotiate the price of items that did not belong to me. I wasn't comfortable accepting less on someone else's behalf. Finally we had to make a list {for everyone involved in the sale} of the firm items. We wrote them all down and put the list in the cash box, so regardless of who ran the box, they would know if the item could be brought down in price or not.
18.
Pricing is a gamble. In all the articles I read ahead of time, some said to price things high because people want to negotiate them down. {Truthfully I don't understand that either. I would never do that. I would pay what the tag says or walk on by if I didn't think it was worth it. But that's just me.} Other articles said if you want to move stuff out, price it to sell. So I priced it to sell - and then people still wanted to argue the prices. That was frustrating to me. I'm not sure yet which is the best way to go, but I know we moved TONS of our stuff, so pricing to sell seemed to work.
19.
Set expectations ahead of time. If you're doing a multi-family sale, it's a good idea to know ahead of time what the expectations are of all those involved. Is a representative from each family working the sale at all times? If not, is the hosting family keeping a percentage of the sales? Does everyone pitch in together for the price of any advertising taking place in newspapers or other paid venues? What time does everything need to be at the sale location? All good things to know before the day of the sale.
20.
Having the sale at another location brings its own set of challenges. Because the house where we held the sale did not belong to us, we had to work around the schedules of others, and we also had to be sure we brought with us EVERYTHING we would need for the day of the sale. {Food, water, change of clothes in case the weather changed, change of shoes if our feet started to hurt, phone chargers, sunscreen, sunglasses...all that stuff.} I also spent the entire night between the two sale days worrying that the house would get robbed and all our stuff would get stolen. We also had to show up at the house an hour and a half before the sale each day to drag everything out and set it up, since we weren't holding the sale from inside a building that could be set up ahead of time. These weren't
bad things, necessarily. Just things that have to be considered ahead of time.
21.
Seed Money. Ryan went to the bank before the sale to get seed money for change. Even though he
told them it was for a sale, they sent him away with mostly 20's, 10's and 1 dollar bills...and not one lick of change. NO quarters No dimes. No nickles. Fortunately, one of our first customers was a professional sale-goer and had a purse load of change and she kindly sold us some quarters. It was actually enough to get us through, but next time I would make sure we are better set with the money.
22.
Social Media and other ads. We paid $10 to be included in a town map, and the town dropped off a handful of maps to our sale, which we handed out to others. But as far as we know, the town never advertised it in the local newspaper or the nearby city's paper. So to improve our advertising, I used part of my day-before-the-sale prep taking pictures of some of our bigger ticket items and I made a Facebook album to explain where we would be, our hours, and what we had for sale. And the night after the first day, I updated it with what items remained. We had several people come because they'd seen things on Facebook. So I think using whatever social media you have is a great advertising option.
23.
Spring for some bling. I made signs on lime green poster board to put at the end of the road, and I bought some balloons as well - to draw attention. People seemed to respond well to it. I think it shows the sale organizers put time, effort and their own resources into it, so it's likely to be a fun sale.
24.
Interact with your people. We had fun at our sale, because it was in our old hometown, and we got to see people we hadn't seen in a long time. We really enjoyed that! But even with the people we didn't know - we tried to strike up conversation, and several said it was the most fun and most friendly sale they'd been to. If people like you, they'll want to buy from you. It can't hurt!
25.
Cleanup is as hard as setup. There's a lot of cleanup work to a sale. Our moms stayed and helped us pack up boxes of leftovers, tear down tables, etc. Ryan returned the borrowed tables and clothing racks, we threw away all our signs {go get the ones you put up around town!!!}, pulled flyaway stickers out of the yard, and prepared our leftovers to be donated. We counted and distributed the money, and tried to make sure all our helpers knew how much we appreciated the gift of their time.
So that's what I learned from our first run! For me, this was not just some random thing I did. As a stay-at-home wife, this was my WORK. This was my employment for the weekend. I put the same time and effort into it that I would into a job, and I was proud of the outcome. While my poor feet are enjoying the post-sale break, I'm glad we did it, and I'm glad it was successful!